Art Licensing Tip – Marketing Art With Tear Sheets

Creating tear sheets (additionally referred to as promo sheets or storyboards) is a superb method to market your artwork to potential licensees. There is no such thing as a proper or fallacious method to create tear sheets and any artwork will be positioned on them. Some artists put 4 to 6 completely different central pictures (work, illustrations, or pictures) on a sheet. Others place artwork and digitally created product mockups* of 1 artwork assortment* on a sheet. Personally I believe tear sheets with one assortment containing a number of central pictures with mock-ups makes an announcement and showcases your artwork. A single 8-1/2 by 11 inch sheet is usually used however any measurement is okay. Putting artist contact data on every sheet is a should. It additionally helps in the event you embody the quantity and title of the gathering. When speaking to a producer, it’s simpler to discuss with the gathering with a reputation and/or quantity than attempting to explain it.

I format my tear sheets in a number of other ways relying on what producer(s) I’m focusing on the artwork towards. If I’m doing a mass mailing to completely different industries both by electronic mail or “snail mail,” I put a central picture(s) to indicate what the unique artwork seems to be like. And, I additionally embody quite a few mock-ups to indicate what the artwork seems to be like on merchandise for various industries. Higher but, I discover it actually efficient to create sheets personalized to particular person industries and to contact every producer individually. For example, if I’m focusing on producers that produce paper celebration provides, I would come with mockups for a paper serviette, plate, cup and presumably a tablecloth. For producers that produce ornamental flags and mail field covers, I would come with mockups for flags and mailboxes. For quilting cloth producers, I might place a cohesive nft collection generation of sample swatches on the sheet.

There is no such thing as a a method it’s best to format tear sheets. Contact data will be positioned anyplace however some artists desire that it’s on the backside. The artwork and mockup pictures will be separated by areas and lined up or will be artistically overlapped. Some artists prefer to put a sample border of artwork throughout the highest of the sheet to distinguish every assortment at a look. They declare that it’s simpler for producer artwork administrators after they have a slew of printed sheets and have to flip via them.

Similar to there isn’t a one method to create and format tear sheets there isn’t a rule on what number of sheets it’s best to undergo the producer at one time. Personally I submit one sheet when doing doing an preliminary contact to a producer by electronic mail. Then I could followup by transport laborious copies of three to 6 tear sheets of various artwork collections.

* Product mockups are examples of what the artwork seems to be like on completely different product shapes. Artwork collections are a collection of cohesive central pictures and associated icons, patterns and borders.

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